Mu empire and Okuro were neither curved out of the information superhighway that characterizes postmodernism and globalization nor spared the ripple effects. With plans for massive electrification, the conventional use of electricity will be a thing of the past as iGen and generation Alpha take center stage with their digital antenna set for new changes.

Social Media reefers to means of interactions among people in which they create, share and exchange information and ideas in virtual Communities and networks.

Facebook is the world's most popular and widely used social media platform with 3.06 billion monthly active users which is approximately 37% of the world's population uses Facebook atleast once a month. With 2.7 billion users, YouTube is the second most popular social media network.

Social media networks that focuses on short video content are growing quickly. This include Instagram and TikTok. Messenger applications like WhatsApp, Facebook, Messenger and Telegram have also quickly climbed the list lately.

Telegram is a freemium instant messaging application that prioritizes security and encryption. The cloud based platform allows users to share large media files and create groups of upto 20,000 members.

Telegram premium, an ad- free experience, grew to 1 million users within six months after its launch.

TikTok is a short-form video social media network focused on a highly personalized for you feed. Unlike many popular social media sites, TikTok's algorithm shows video based on user's interactions making it possible for users to go viral without huge following.

Xiaohongshu, also known as RED is a Chinese social media and e-commerce platform that combines the features of Instagram, Pinterest and Amazon into one platform. The company reported a 500 million dollars profit in 2023 compared to 200 million dollars loss in 2022.

Discord is a communication platform for creating communities and groups for gaming, education or any other topic. Notably, the company turned down ten billion dollars acquisition offer from Microsoft in 2021.

WhatsApp, currently part of Meta, is a messaging app that allows users to send text, voice and video calls and share media with other users. End-to-end encryption and user privacy control keep conversations secure and private.

Reddit is a social news and discussion platform where users can share content,  vote on it and comment on posts. It's organized into communities or subreddit about specific niche topics. This social media network aims to create authentic human connection online.

Douyin is a social media app for creating and sharing short videos.  It's popular in China and other Asian countries and it's owned and operated by ByteDance, the same company that created TikTok. The platforms are nearly identical but operates as completely different entities.

Big brands like Facebook, Instagram and YouTube have all pivoted to short time video content to keep users engaged like TikTok. This content and messaging app like telegram, WhatsApp and Discord are gaining popularity and worth keeping an eye on throughout this year and in the future.