amrutaf
Indian Sweets, Mithai and Desserts

Indian Sweets, Mithai and Desserts

3 0 1

Indians are known for their unique taste and experimental behavior when it comes to food. Many Indian desserts are fried foods made with sugar, milk or condensed milk. Food product retail marketing agency in pune provide sweets which is integral part of the social, religious and cultural milieu. No celebration is complete without the traditional 'mithais'. Here is a list of some popular Indian sweets.1. Gulab Jamun:Soft and succulent, the two words that define Gulab Jamun are completely apt for it. It is one of the popular sweet dishes of India that is enjoyed best on special occasions and festivals. It is made from the dough balls which are made from flour, milk solids and grated dry fruits. 2. Rasgulla:This soft and syrupy dessert is world famous as a Bengali dessert. There is no occasion or ceremony without the heavenly presence of Rasgulla. Rasgulla is popular sweet which resemble like a ball which is made from cottage cheese. 3. Laddoo:Be it the Motichoor Laddoo or the Boondi Laddoo, or even the Besan Laddoo, this sweet dish is something that can be easily made at home. An integral part of festivities and special occasions, Laddoo has a history of its own.4. Jalebi:The warm and juicy Jalebi, when combined with chilled rabri, is something that a person can kill for!5. Mysore Pak:Mysore pak is a sweet prepared in ghee. It originated in the city of Mysore one of the major cities in the Indian state of Karnataka It is made of generous amounts of ghee, sugar, gram flour. The texture of this sweet is similar to a buttery and dense cookie.To contact us click here…

Juices, Soups & Soft Drinks Marketing

Juices, Soups & Soft Drinks Marketing

4 0 1

Soft drinks make a growing contribution to the diet of children and adolescents and they are important part in Food product retail marketing agency in Pune. The quantity of soft drinks consumed, especially carbonated soft drinks, increases with age and accounts for the largest single food contribution to non-milk extrinsic sugar intake among young people. Soft drinks are one of the significant beverage products in this postindustrial era and have become a fast growing sales item in the last few decades. Soft drinks can be classified into several groups based on its sugar contents, carbonation level, ingredients, and functionality. Some soft drinks have been associated with the increased risk of obesity and non-communicable diseases. In general, soft drinks can be classified into several types including: bottled waters, carbonated water, juice, nectar, squash/syrup, still drinks, iced/ready-to-drink caffeine containing beverages, sports drinks, and energy drinks.Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such as clam juice. Juice is commonly consumed as a beverage or used as an ingredient or flavoring in foods or other beverages, as for smoothies. Juice emerged as a popular beverage choice after the development of pasteurization methods enabled its preservation without using fermentation. Fruit soups are prepared using fruit as a primary ingredient, and may be served warm or cold depending on the recipe. Food product sales marketing agency in Pune varieties of fruit soups exist, and they may be prepared based upon the availability of seasonal fruit. To know more click here.…

Bakery Product Trends Emphasize Healthier Eating

Bakery Product Trends Emphasize Healthier Eating

2 0 1

The variety of baked goods ranges from low-fat rolls, artisan breads and fiber-enriched cookies to decadent designer cakes and pastries. Chocolate is a key ingredient in many popular baked goods. In order to keep ahead of the curve of cocoa price and supply fluctuations, volume bakers can consider using an all-natural, Trans fat-free, whole grain ingredient derived from malted barley as a partial cocoa replacer. Cupcakes, miniature cakes and artisanal breads are still popular with consumers. Baking, process of cooking by dry heat, especially in some kind of oven. It is probably the oldest cooking method. Food product sales marketing agency in Pune which include bread, rolls, cookies, pies, pastries, and muffins, are usually prepared from flour or meal derived from some form of grain. Bread, already a common staple in prehistoric times, provides many nutrients in the human diet.Baking techniques improved IN Food product retail marketing agency in Pune the development of an enclosed baking utensil and then of ovens, making possible thicker baked cakes or loaves. Early baked products were made of mixed seeds with a predominance of barley, but wheat flour, because of its superior response to fermentation, eventually became the preferred cereal among the various cultural groups sufficiently advanced in culinary techniques to make leavened bread. At that time improvements in baking technology began to accelerate rapidly, owing to the higher level of technology generally. Ingredients of greater purity and improved functional qualities were developed, along with equipment reducing the need for individual skill and eliminating hand manipulation of bread doughs. Automation of mixing, transferring, shaping, fermentation, and baking processes began to replace batch processing with continuous operations. The enrichment of bread and other bakery foods with vitamins and minerals was a major accomplishment of the mid-20th-century baking industry.For more details click here.…

Taste of Pune: Namkeen industry on the rise

Taste of Pune: Namkeen industry on the rise

1 0 1

The market for namkeen and snacks food in Pune is about INR one lakh crore. Being a most vibrant sector, it has been witnessing unprecedented growth in the recent past and continues to expand rapidly. Food product retail marketing agency in pune seem to have recovered their taste for traditional snacks such as sev, bhujia and namkeen/ mixtures, which are contributing to the impressive growth rate of the firms. The history of snacks shows that until about forty years ago, there were just 2-3 types of available namkeens in the market. But after the mid-80s, the varieties developed tremendously and the triple layer pouch packing started playing a major role/ factor in developing the category, extending the shelf life of products to six-twelve months. Today, around 1,000 snack items are sold in India spanning various tastes, forms, textures, aromas, bases, sizes, shapes and fillings. Besides, some 300 types of savories are sold in our country today.The market for namkeen and snacks in India is of about INR one lakh crore. Being a most vibrant industry, food product sales marketing industry in pune has seen an unprecedented growth in the recent past and continues to expand rapidly. Indian consumers seem to have recovered their taste for traditional snacks such as sev, bhujia and namkeen/ mixtures.Namkeen is a product essentially known for three important attributes: a) Taste b) Quality c) Variety.…

Food Product Local Sales Representative Agency in Pune

Food Product Local Sales Representative Agency in Pune

2 0 1

Local food product Sales agency in pune sell retail products, goods and services to customers. Sales representatives work with customers to find what they want, create solutions and ensure a smooth sales process. Sales representatives will work to find new sales leads, through business directories, client referrals, etc.A local sales representative is someone who showcases and sells food product retail marketing agency in pune, organizations and government agencies, rather than selling directly to consumers. Sales representatives are critical to the manufacturers and wholesalers, as they are the ones that promote and market the merchandise for them.A local sales representatives need to be able speak in a friendly manner to customers and potential customers, listening to what they need, and helping communicate options that may be of benefit to them and their situation. A local sales representative don't make every sale, and at times a customer can be rude or disrespectful. Being able to bounce back, have a positive attitude, and continue forward is important in this type of work.Duties of local sales representative:• Generating sales leads• Meeting or exceeding sales goals• Negotiating contracts with potential customers• Helping to set pricing• Preparing weekly, monthly, quarterly and annual sales reports• Making sales presentations to prospective customers• Coordinating sales with specific marketing programs• Preparing and submitting sales contract• Visiting customers and potential customers to evaluate their needs or promote products• Keeping accurate customer recordsFor more details click here.…

BTL Activation Services

BTL Activation Services

1 0 1

BTL marketing activities revolve around direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling & exhibitions. BTL activations induce a list of activities that uses innovative ideas to engage its audiences. In the earlier times.BTL activitivation services are creating a buzz in the current scenario and are blooming with full potential, delivering excellent results. Digitalization has taken a troll all over the world and marketers are researching more innovative ways to promote their brand while connecting and engage their audiences. Ever since experiential marketing solutions came into existence, BTL activities have completely taken over the traditional form of marketing. Below the line activations create a niche for a brand while allowing it to connect with audiences.What are BTL Activities?Below the line activities are used to promote the product and give the much-desired hike to stay ahead of the competition. BTL activations induce a list of activities that uses innovative ideas to engage its audiences. In the earlier times, BTL marketing activities revolve around direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling & exhibitions. BTL marketing activities allow brands to connect with their customers on an emotional level. It allows customers and brands to know each other in a more refined way while giving exposure and loyal customers to a brand.Best Ideas for BTL Brand Activations:.…

Door-to-door promotions should be part of your marketing strategy?

Door-to-door promotions should be part of your marketing strategy?

1 0 1

This might be one of the most overlooked startup marketing techniques out there. It actually can work for digital, subscription (insurance), and physical products.Simply, go door to door and introduce yourself as the founder, creator, and sales representative.Door-to-door promotions in pune is a secret weapon for any company looking to carve out space in a crowded market. Not only is it a less common approach to customer acquisition, but it is highly effective at reaching people who have been unresponsive to other forms of customer outreach. Actively engaging face-to-face provides the opportunity to first, inform customers about products they might not have otherwise known about; and second, influence their decision-making process.Through door-to-door promotions companies in pune are able to localize their marketing efforts and connect with customers on a personal level. By engaging one-on-one, salespeople are able to learn about the needs, wants, and concerns of their customers throughout the sales process. By building rapport, they are able to establish trust, which in turn translates not only to the consumer's decision to buy - but to remain loyal to the respective brand. To know more click here.…

Brand Strategy

Brand Strategy

1 0 1

The three brand strategies commonly used amongst large firms for deciding which products will contribute to which brand names are Multi-product Branding, Multi-branding, and Private Branding. There are many strategies used as brand strategy in pune.Multi-Product Brand & BenefitsMulti-Product Branding, also known as family branding, or corporate branding is when a company uses one brand name for all of its products within a class. Multi-BrandingMulti-branding is used when a product or product line is targeting different markets. This kind of branding is used favorably within in the automobile market.Private BrandingPrivate Branding is the production of goods by a manufacturer for a reseller. A prime example of private branding is store-branded goods. Some retail stores use private branding to undercut competitors in a given market.4 Brand Growth Strategies The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.Line Extension Brand StrategyThe line extension brand growth strategy involves creating additional products in response to consumer needs. This growth strategy benefits Apple because it captures consumers who may have considered one of Apple's competitors.Brand Extension Brand StrategyBrand extension strategy involves the introduction of a new brand, in a new market, after consolidating your brands' name in a related field.For more information click here.…

Why Does Brand Activation Need It?

Why Does Brand Activation Need It?

1 0 1

Brand Activation is the process of driving consumer actions through interaction and experiences centered on the brand. It is a new approach towards marketing and is achieved by innovative concepts like experiential marketing and other activation solutions. Brand activation is a highly effective marketing paradigm.More and more people are becoming distrustful of the traditional model of advertising, which was based around highlighting the unique selling points of the product or service. A brand activation agency in pune focuses on creating a genuine relationship between the brand and the consumer instead of just highlighting the product or service. This is usually achieved by using experiential technology to create immersive brand experiences for consumers.What is Brand Activation?Any campaign, experience, or event that enables a brand to interact directly with the consumer with the intention of building brand loyalty and a community around the brand's product and services is considered as brand activation. BTL marketing activities for brand activation have grown in popularity in response to the changing attitude towards traditional marketing and the rise of experiential technology.The goal of brand activation is to create a connection between the consumer and the brand. In essence, you could say brand activation ensures that the brand's value is "activated" in the consumer's mind, the consumer then starts associating that value with the brand creating a strong bond.With a successful brand activation strategy, brands can create a more immersive and impressive impression in the minds of the consumer leading to higher revenue.…

Product Sampling

Product Sampling

1 0 1

Product sampling isn't a new concept however the concept still causes many problems for companies that make attempts. Typically you see food products as the face of product sampling in pune in general. Small sample cups available at local stores, groceries or shops. Cosmetics have also seen a boost of popularity in the product sampling realm.To know more click here.…

Brand Promotions Ideas to Boost Your Business

Brand Promotions Ideas to Boost Your Business

1 0 1

All you need is a bit of help to kick your marketing strategy back on track. Here are some idea to generate more leads and increase online sales. There are many brand promoting agencies in pune.• Social Media Marketing Ideas • Urban Marketing Ideas • Contest Marketing Ideas• marketing ideas for contest• promotion content marketing ideas…