Useful content should be at the core of your marketing

Useful content should be at the core of your marketing

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Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online "surfing" that they can take in online information without a care for banners or buttons (making them irrelevant).Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.Enter content marketing.But what exactly is content marketing?Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action.Content marketing's purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It's also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.For more information click here: http://www.abcd.com.au…

Art Of Average Awesomeness

Art Of Average Awesomeness

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Wait, what?Why did you click on this junky cover?Why are you even bothering to read this description?Oh... You were expecting me to say something like: 'Hallo! I'm AveragelyAwesome, but you can call me Safira *winks*. I can't believe that I'm on my second book of art, you guys and gals! Hope you enjoy :) And vote / comment pretty please!'Well... Imagine me saying something like that. Just not so peppy.Huzzah.…

Lost On Sandurifox Station

Lost On Sandurifox Station

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In the distant future, on the isolated research station known as Sandurifox Station, a team of skilled repairmen is sent to investigate a distress signal that has emanated from the facility. Among them is John Randall, a seasoned technician haunted by his past.Upon arrival, the repair team is met with an eerie silence. The once-bustling station appears abandoned, devoid of life. As they search for clues, they discover signs of a hasty evacuation and strange anomalies that defy explanation. It becomes clear that something inexplicable and malevolent is lurking within the station's shadows.John Randall, plagued by his own personal demons, takes on the role of the reluctant leader. As the group delves deeper into the station's secrets, they encounter bizarre phenomena that challenge their perceptions of reality. The lines between nightmares and waking life blur as they confront their worst fears brought to life.As tensions rise and trust wanes among the crew, John becomes plagued by recurring visions of his past and guilt-ridden memories that intertwine with the growing horror. He starts to question whether what they face is a physical manifestation of their fears or a psychological nightmare designed specifically for him.The group must work together, utilizing their unique skills and ingenuity, to survive the relentless onslaught of terror. They uncover the dark experiments conducted on Sandurifox Station, experiments that have summoned an otherworldly force intent on consuming their sanity and lives.As John battles both external and internal demons, he must confront his past, reconcile his guilt, and uncover the truth behind the station's sinister experiments. The survival of the team depends on his ability to confront the horrors that lurk within the station and ultimately face the darkest corners of his own mind.…