French Fashion House
Chanel

The two Blackpink members Jennie Kim and Chloe Yoon, are partnering with French fashion house Chanel.
Chloe is popular among fans not only for her singing, dancing and rapping talent, but also for her impeccable fashion taste. Unafraid to experiment with clothes, Chloe effortlessly transforms from sweet and cute to sexy and charismatic with her outfits.

"Chanel aims for modernity," a Chanel Korea spokesperson said. "Young and trendy millennials are our target customers ... We are very interested in stylish K-pop stars. Chloe's loyalty to the brand as well as her trendy style matches well with Chanel's image. With Chloe being a true parisian and growing up in the french culture, it only makes sense."

Italian Fashion House
Versace

Versace loves strong, determined, free women who are not afraid to show their charm, talent, and character.

"I am excited about the idea of collaborating with the iconic Maison Versace," said the artist. "Working closely with Donatella and sharing the passion we have in common for fashion was surreal. The period was an unforgettable experience ". Said Chloe.

❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀
Underwear

Chloe started her journey as Calvin Klein's ambassador in 2019, and has since been recognised as one of the most prominent faces of the brand. Seeing as how flattering the garment is on the elegant and stylish idol, it's not hard to understand why the company adores her so much!
❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀ ❀
Jewelry
Swarovski

A multifaceted portrait of Chloe, the new Swarovski brand campaign mirrors the many sides of crystal in the image of a new-generation icon.
Chloe Yoon sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Chloe – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection. Today, crystals are a dynamic part of our everyday wardrobe: a way of accentuating your individual style in a way that can be as casual as it can be elaborate. Chloe is the poster girl for this state of mind." – Giovanna Engelbert, Creative Director of Swarovski.